Press Coverage

IIFL

Sohel Lalvani, Co-Founder, Toniq Retail Brands

November 04, 2016

Sohel Lalvani, Co-Founder, Toniq Retail Brands, comes armed with a wealth of retail experience under his belt. Born and brought up in Mumbai, Lalvani earned a business degree from Jai Hind College, Mumbai, before moving to Dubai to investigate the retail industry.

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Shop-in-shop format has been a huge success for Toniq: Sohel Lalvani

November 07, 2016

Founders Sohel and Sonali Lalvani gained international retail experience. When they returned to India, they found an opportunity to fill the gap on the sales floor in regards to accessories. In an interaction with Retailer Media, Sohel Lalvani, Co-founder.

The Bro Code, from Toniq Retail Brands launches on Myntra with its festive collection of bracelets

March 08, 2017

With the men’s accessories segment in the accessories market growing rapidly in India, the pioneer in accessories for men, The Bro Code from the house of Toniq Retail Brands, is now on Myntra offering their vast collection of men’s accessories and launching their festival collection of bracelets.

The Bro Code now on Myntra!

December 01, 2016

The Bro Code, the pioneering accessories brand for men from Toniq Retail Brands launches on Myntra with its festive collection of bracelets

With the men’s accessories segment in the accessories market growing rapidly in India, the pioneer in accessories for men, The Bro Code from the house of Toniq Retail Brands, is now on Myntra offering their vast collection of men’s accessories and launching their festival collection of bracelets.

The Bro Code now on Myntra!

December 08, 2016

With the men’s accessories segment in the accessories market growing rapidly in India, the pioneer in accessories for men, The Bro Code from the house of Toniq Retail Brands, is now on Myntra offering their vast collection of men’s accessories and launching their festival collection of bracelets.

Valentine Woes? Get These Personalised Cuff-Links Every Boyfriend Will Love

February 08, 2017

This Valentine’s Day, gift your man these gorgeous, bespoke cuff-links from The Bro Code that will add more spunk to his otherwise, straightforward formal outfits. And the best part is that you can customise them the way he’d love them {footballs are allowed too}.

Here are 12 ways you can make Valentines day sparkle

February 08, 2017

A dozen long-stemmed roses. A box of 12 chocolates. Classic but doesn’t quite cut it in today’s times where love too needs to be celebrated in superlatives, be special, slick and Snapchat-worthy! Instead of those old shenanigans, we give you 12 different ways to delight your V-day date.

Valentine’s Day 2017: These cool gifts ‘for him’ will amaze the man in your life

February 10, 2017

Valentine’s Day is round the corner. The love season brings along some tough challenge especially when it comes to buying a gift ‘for him’. Admit it! Shopping for a guy is not an easy task and always leaves us scratching our head for some idea. To make your task easier, we have compile a list of cool gifts to impress the man in your life. We think at least one of these gifts will hit your target.

Valentine’s Gift Guide for Him & Her

February 11, 2017

Customised Monogram Cufflinks from Bro Code.

6 best online stores for men

18 February 2015

Your one-stop-online-shop for all kind of suiting accessories. Click here for paisley pocket squares, floral lapel pins, sleek tie bars, novelty cufflinks and, our favourite winter accessory, knitted ties. Even Barney Stinson approves.

He Says She Says

11 February 2015

For the boys

All those stories about what to buy for your woman (jewels and cupcakes, apparently) conveniently leave out the other party. It takes two to celebrate! Get a conscience, ladies.

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THE DETAILED TRIVIA FEAT. THE BROCODE

19 February 2015

The Perfect Gift Guide To Steal Your Man’s Heart This V-Day

10 February 2015

For the gentleman

If your boyfriend is an old-school bloke that plays chess for leisure, polo over the weekends and drinks nothing other than cognac on the rocks, these silver chess pawn cuff links will be the perfect addition to his classy repertoire.

Go metrosexual with this newly launched website

29 September 2014

Sohel has worked with several international high street labels in the Middle East earlier and then started his own accessory company in India, a few years ago. Currently, the duo intend to sell only via their website instead of taking the multi-brand website route. Sohel tells us that this is because on some websites, it can feel like shopping in a mall on weekends — chaotic, which can be a huge turn-off for men. They plan to expand their collection soon by offering leather goods such as wallets, shoe shine kits, socks as well as hats.

In Time For Diwali, A Pair Of Cufflinks For Poker Players

29 September 2014

And just like that, gifting season is upon us, here to stay until the end of October. You can prevent a last minute scramble by doing most of it online these days. For the men in your life, take a gander at The Bro Code. The newly-launched e-shop has a range of affordably-priced cufflinks, neck ties, pocket squares and bow ties that covers the accessory needs of most men. For the poker-loving, we’ve got our eye on these metal “all in” card ones that cost the equivalent of a buy-in or two.

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THE #DETAILED MAN FEAT. THE BRO CODE.

21 June 2015

Hello my lovely people!!!Summer can be a frustratingly difficult period to dress well for. During autumn/winter layering is imperative and adds both texture and character to any outfit, while a strong piece of outerwear can quickly hide a lazy look, elevating it in an instant.

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FIVE THINGS TO GET AT THE BRO CODE.

16 March 2015

It’s a shop within a shop that seeks to serve all the accessories-related needs of the city’s dandies and hipsters. The Bro Code, which opened within the Bombay Shirt Company in Kala Ghoda last week, sells knitted and silk bow ties, cufflinks, lapel pins, neck ties, tie bars and pocket squares,

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The Bro Code : Unique Accessory WebStore, Where Celebs Go Shopping!

23 June 2015

Ask any Celebrity Stylist, and he will hone the benefits of a strategically placed accessory to you. These fashion world elves realise the importance that even a single piece of accessory plays in creating a groomed look.

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Four Bow Tie Rules For Men

A man once said “Wearing bowtie is a statement. Almost an act of Defiance”

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Buttons, Boots & Photoshoots

30 June 2015

It’s quiet and sombre in the dressing room as she stands there waiting for the curtains to go up. The fumes of hairspray clinging on to her elaborately curled locks, her eyelids glittering gold and bronze shades of elegance,

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Fine and dandy

29 May 2015

The Bro Code focuses on those all-important finishing touches
For Mumbai-based brother-sister duo Sohel and Sonali Lalvani, attention to detail is everything. Toniq, their five-year-old women’s accessory brand, now boasts 76 stores nationwide, but it’s The Bro Code – their quirky, online foray into men’s accessories, that is really generating a buzz.

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Mumbai Sartorial Guide 2015

25 July 2015

The Bro Code – Best Accessories
I think it is absolutely amazing when a designer embodies his own brand effortlessly. In Mumbai, I couldn’t think of a better example than designer Sohel Lalvani, whose dapper quotient and personal style is sky-high.

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The Bro Code

The first of its kind in India, The Bro Code is a pioneer in men’s fashion. Their style is magnetic, and their shopping experience is easy and affordable. Incorporating the latest style trends from around the globe, the Bro Code is bringing dapper back! With great attention to detail and uncompromised quality, they work tirelessly to make men look good!

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The Brocode: Fashion Accessories for Men

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WHAT I WORE: GQ BEST DRESSED PARTY

GQ Best Dressed Party is an event that I thoroughly look forward to. Firstly, there aren’t many events in the country that showcase and felicitate men for being truly stylish. So when one does come by, it’s time to rejoice. And secondly, it’s just another excuse to get dressed up, go out and have a good time.

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The Bro Code

The Bro Code pays great attention to detail and uncompromised quality, working tirelessly to make you look good. From the classics to fashion forward trending pieces, The Bro Code have a vast product range of fun, versatile and individual accessories, catering to an array of fashion preferences. With the collection ranging from playful bowties to colourful pocket squares, The Bro Code aims to be a one stop-shop for the detailed man. The biggest names in men’s fashion have often said that it only takes good taste to make a statement, and with accessories taking the centre stage, The Bro Code aims to be the premiere online destination to provide everything a dashing man would require, at the click of a button.”

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The Bro Code

What the people at The Bro Code focus on is their beautiful designs and subtle embellishment through accessories. They’re, in their own words, dedicated to the quality they churn. They’re also laying a great hand in personalizing their customer-base’s shopping experience through critically looking after their sourcing of the highest quality possible, as well as statistical analysis of seasonal styles and preferences, so as to keep up with the ever-evolving scenario of Fashion.

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THE IMMACULATE BRO CODE!

SATURDAY JULY 4

“A little playful, a little smart…always stylish” is the flamboyance with which The Bro Code is set to bring dapper back. Men’s accessories take center-stage in the movement, and Sohel Lalwani is stirring quiet a revolution in the Bro’s fashion space with his vibrant collection of cufflinks, bowties, lapel pins, squares, neck-ties, suspenders and more!

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THE BRO CODE

It’s a guy thing
We had aces up our sleeves. Well, technically they were on our sleeves — in the form of metal cuff links from The Bro Code. Our fashion-focused friend had turned us on to the online accessories shop, and we owed him big for the tip.

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Go retro: Bow tie

Maybe it’s to do with the Downton Abbey craze (of course men love the show too). Bow ties are making a comeback. And not just with tuxedoes or black tie events. The 21st century bow ties are quirky, cheeky and easy to wear. It’s perfectly alright to wear the “readymade” ones.

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INSIDER’S VIEW: #GROOMINGGURU AT THE GQ BEST DRESSED MEN PARTY

July 25, 2015

Now I know that a lot of you readers out there are curious to know just what it feels like to attend one of the most fashionable parties in Mumbai’s social calendar. So I decided to pen down this blogpost just to give you a personal, insider’s perspective on the GQ Best Dressed Men party, which took place in Mumbai last month.

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